Customer GROWTH & RETENTION

Grow What You Have. Keep What You've Built.

Growing existing accounts gets a lot easier once you can see who's ready and who's at risk.

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Growth & Retention for manufacturers
WHY WORK WITH US

Why Partner with VeritOps

Your operations are leaking profits while you're putting out fires. Sales promises deliveries that ops can't hit. Inventory sits too long or is out of stock. Every week brings new versions of familiar crises that steal your focus from actually growing the business.

20-70% Cost Savings

Versus full-time executive

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Immediate Impact

Start next week, not next quarter

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Zero Long-Term Risk

Adjust as needs change

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Better Than Full-Time

Focused only on what matters

Leadership & Transformation

We execute change that works and leave when you're ready.

Opening Problem Statement

"We were so busy chasing new work we forgot to take care of the customers we already had. One of our biggest accounts started sending work to another shop. We found out six months later."

That's what the GM of a $30M+ contract manufacturer told us before we started.

The Transformation

We build systematic account management and growth frameworks:

Weeks 1-4: Assessment and Early Wins

We pull your order history and find the patterns nobody's had time to look for. Which customers are ordering less than last year. Who went quiet. Who's still buying but shifted their mix. We find the accounts that need a phone call this week.

Outcome: First insights in hand. Priorities set. Urgent actions identified.

Weeks 5-12: Core Transformation

We build the visibility and habits to stay on top of your best customers. Order trends by customer so you can see who's up, who's down, and who's drifting before it's too late. A simple process to stay in front of your top accounts so they don't quietly move work to another shop. A way to spot when a customer's buying something you could make but aren't.

Outcome: Full visibility. Cadences, systems, and playbooks in place. Retention and growth become repeatable.

Weeks 13-16: Sustainability and Handoff

We build the rhythm your team can run: monthly account reviews, order trend reports, clear ownership for your top customers.

Outcome: Your team runs it. You decide what's next: scale back, move on, or tackle the next transformation with VeritOps.

What the GM said:

"We used to find out a customer was unhappy when the POs stopped showing up. Now we catch it before it gets there."

Real Example

The Situation:

$30M+ contract manufacturer serving defense and commercial customers. 75% of revenue from 10 customers. Flying blind. By the time orders dropped, it was already too late. One of their biggest accounts had been splitting work with another shop for two years before anyone noticed.

The Engagement:

20 hours per week over 16 weeks.

The Work:

  • VeritOps gear icon

    Pulled three years of order history and surfaced the trends

  • VeritOps gear icon

    Built a low-cost, automated workflow to monitor key account health (order patterns, market signals, company news). Insights surface automatically.

  • VeritOps gear icon

    Created monthly top-20 review with clear ownership and action triggers

  • VeritOps gear icon

    Built simple playbooks for saving drifting accounts and finding more work in growing ones

The Results:

  • VeritOps gear icon

    At-risk accounts flagged months before orders stop. Time to save them, not explain why they left.

  • VeritOps gear icon

    Full visibility into what's happening at key accounts — order trends, market signals, company news. They act on opportunities before competitors even know they exist.

  • VeritOps gear icon

    12 months later: revenue from existing accounts up 28%.

What Does This Cost?

Answer 6 questions and get a ballpark estimate of what a project like yours typically runs.

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Resources to help you lead the transformation

Execute change that sticks. Access senior expertise without full-time overhead.

NIST MEP
Success Story

Technical Account Management Framework

Best For: Technical customer relationship management.

Technical account management framework demonstrating systematic approach to client relationship development, achieving $15billion in sales impact and significant client investment growth through specialized manufacturing expertise and technical coordination.

Results: $15B sales impact, 108,000+ jobs retained.

Access Resource
McKinsey
Growth Practice

Experience-Led Growth Framework

Best For: Customer retention and expansion strategies.

Manufacturing growth framework achieving 15-25% cross sell rate increases, 5-10% share of wallet growth, and 20-30% customer satisfaction improvements through systematic customer experience transformation and retention focus.

Results: Double revenue growth vs. CX laggards.

Access Resource
BCG
Industrial Goods

Aftermarket Services Excellence

Best For: Building recurring revenue streams.

Impact: 42% gross margins, 20% EBIT from services.

Manufacturing services framework generating 33% of revenue through aftermarket services with 2x equipment gross margins. Study shows services create sticky customer relationships driving loyalty, retention, and repeat business with 10% annual growth.

Access Resource
ASQ
Quality Framework

Customer Loyalty Through Quality Excellence

Impact: 9% sales increase, 26% profit increase.

Implementation: Implementation: Customer-focused continuous improvement.

Total Quality Management framework demonstrating direct correlation between quality excellence and customer retention. Organizations implementing TQM principles achieve increased customer loyalty, higher satisfaction ratings, and strengthened competitive positioning.

Access Resource
BCG
Transformation

Revenue Growth During Transformations

Best For: Systematic account growth programs.

Industrial manufacturing transformation achieving 4%YoY revenue growth and 10% margin growth through targeted selling programs, sales channel optimization, and customer retention focus. Framework reduced churn and improved NPS by 7 points.

Results: $140M EBITDA increase, 5% retention gain.

Access Resource
BCG X
AI Platform

AI-Powered Customer Retention

Best For: Data-driven retention and expansion.

AI-driven customer management achieving 8% gross margin increase and 75% customer retention improvement. Platform builds personalized 360-degree customer views, predicts churn, and enables targeted retention strategies with 40% higher customer value.

Results: 75% retention increase, 40% higher value.

Access Resource
NIST MEp
Growth Framework

Manufacturing Customer Lifecycle Management

Best For: Systematic customer growth and retention.

Network: 12,000+ manufacturers served annually.

Manufacturing customer lifecycle management process covering strategic planning, market development, product innovation, and systematic growth support enabling manufacturers to expand capabilities and serve customer needs effectively across full lifecycle engagement.

Access Resource
NIST MEP
National Network

Manufacturing Business Growth Framework

Best For: Identifying and capturing growth opportunities.

Network Impact: $15B new/retained sales, 108K jobs retained.

Comprehensive growth framework helping 12,000+manufacturers annually through strategic planning, market research, and customer retention strategies. MEP Centers fuel growth by developing business intelligence and refining expansion strategies.

Access Resource
NIST MEP
Network Data

Manufacturing Growth & Retention Framework

Best For: Customer growth and retention strategies.

Network Impact: $15B sales, 12,000+ manufacturers served.

NIST MEP Network achieved $15B in new and retained sales, $5B in client investments, and 108,000+ jobs created/retained through systematic manufacturing client relationship management.

Access Resource
Technical Account Management Framework
NIST MEP
Success Story

Technical Account Management Framework

Best For: Technical customer relationship management.

Technical account management framework demonstrating systematic approach to client relationship development, achieving $15billion in sales impact and significant client investment growth through specialized manufacturing expertise and technical coordination.

Results: $15B sales impact, 108,000+ jobs retained.

Access Resource
Experience-Led Growth Framework
McKinsey
Growth Practice

Experience-Led Growth Framework

Best For: Customer retention and expansion strategies.

Manufacturing growth framework achieving 15-25% cross sell rate increases, 5-10% share of wallet growth, and 20-30% customer satisfaction improvements through systematic customer experience transformation and retention focus.

Results: Double revenue growth vs. CX laggards.

Access Resource
Aftermarket Services Excellence
BCG
Industrial Goods

Aftermarket Services Excellence

Best For: Building recurring revenue streams.

Impact: 42% gross margins, 20% EBIT from services.

Manufacturing services framework generating 33% of revenue through aftermarket services with 2x equipment gross margins. Study shows services create sticky customer relationships driving loyalty, retention, and repeat business with 10% annual growth.

Access Resource
Customer Loyalty Through Quality Excellence
ASQ
Quality Framework

Customer Loyalty Through Quality Excellence

Impact: 9% sales increase, 26% profit increase.

Implementation: Implementation: Customer-focused continuous improvement.

Total Quality Management framework demonstrating direct correlation between quality excellence and customer retention. Organizations implementing TQM principles achieve increased customer loyalty, higher satisfaction ratings, and strengthened competitive positioning.

Access Resource
Revenue Growth During Transformations
BCG
Transformation

Revenue Growth During Transformations

Best For: Systematic account growth programs.

Industrial manufacturing transformation achieving 4%YoY revenue growth and 10% margin growth through targeted selling programs, sales channel optimization, and customer retention focus. Framework reduced churn and improved NPS by 7 points.

Results: $140M EBITDA increase, 5% retention gain.

Access Resource
AI-Powered Customer Retention
BCG X
AI Platform

AI-Powered Customer Retention

Best For: Data-driven retention and expansion.

AI-driven customer management achieving 8% gross margin increase and 75% customer retention improvement. Platform builds personalized 360-degree customer views, predicts churn, and enables targeted retention strategies with 40% higher customer value.

Results: 75% retention increase, 40% higher value.

Access Resource
Manufacturing Customer Lifecycle Management
NIST MEp
Growth Framework

Manufacturing Customer Lifecycle Management

Best For: Systematic customer growth and retention.

Network: 12,000+ manufacturers served annually.

Manufacturing customer lifecycle management process covering strategic planning, market development, product innovation, and systematic growth support enabling manufacturers to expand capabilities and serve customer needs effectively across full lifecycle engagement.

Access Resource
Manufacturing Business Growth Framework
NIST MEP
National Network

Manufacturing Business Growth Framework

Best For: Identifying and capturing growth opportunities.

Network Impact: $15B new/retained sales, 108K jobs retained.

Comprehensive growth framework helping 12,000+manufacturers annually through strategic planning, market research, and customer retention strategies. MEP Centers fuel growth by developing business intelligence and refining expansion strategies.

Access Resource
Manufacturing Growth & Retention Framework
NIST MEP
Network Data

Manufacturing Growth & Retention Framework

Best For: Customer growth and retention strategies.

Network Impact: $15B sales, 12,000+ manufacturers served.

NIST MEP Network achieved $15B in new and retained sales, $5B in client investments, and 108,000+ jobs created/retained through systematic manufacturing client relationship management.

Access Resource

What Does This Cost?

Answer 5 questions and we’ll show you what a project like yours typically runs.

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